Catalog Number : agn1580
Title : Raging Rivers: The Confluence of Search & Transparency
Speaker : Sarah Loughran

Webplay Recording Date : 2-3-2009
Webplay Price : $ 195 for two weeks viewing

Webinar Overview:

The Internet is the most preferred source for health information for consumers. Approximately 116 million consumers are online getting health care information and finding providers. Sixty-six percent (66%) of the time users start with search when seeking health care information online and more than one-half of these start with Google.

This session will address these trends to provide insight in to the strategic business opportunities and risks that this poses for hospitals. Hear why Google is in health and get an update on their initiatives. Attend this session to learn what you can do to strategically and tactically leverage this revolution in health care.

Target Audience: 

• Senior management

Webinar Objectives:

• Gain valuable insight on the current trends in consumer online search behavior and learn about the strategic business opportunities and risks associated with these trends
• Identify some of the key results from the health initiatives at Google and understand the relevance for hospitals
• Learn what you can do to strategically and tactically leverage this revolution in health care

Contact Hours: 

This course has been approved for 1.8 Iowa Nursing Contact Hours. There is usually a reciprocal agreement between state associations to allow these to count for each state. If you have any questions, please ask your state association.